52 boat and engine manufacturers honored
The National Marine Manufacturers Association (NMMA) today announced 52 recipients of the 2016 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the Innovation Breakfast at the 2017 Miami International Boat Show.
The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2016 and December 31, 2016. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 122,000 customers.
By category, the full list of companies honored with 2016 CSI Awards includes:
ALUMINUM OUTBOARD BOATS
FIBERGLASS OUTBOARD BOATS
INBOARD EXPRESS CRUISERS
INBOARD FISHING EXPRESS BOATS
INBOARD WATERSPORTS BOATS
Skier’s Choice – Moomba
Skier’s Choice – Supra
MOTOR YACHTS & TRAWLERS, SAILBOATS
Avalon & Tahoe
Forest River Marine
STERNDRIVE BOWRIDER BOATS
STERNDRIVE CUDDY & EXPRESS BOATS